Gatorade Rhetorical Analysis Gatorade Essay - 1165 Words

Gatorade Rhetorical Analysis Gatorade’s â€Å"Sweat It to Get It† campaign utilizes a multitude of rhetorical devices in its advertisement. The advertisement takes place on a sunny afternoon and in a generic convenience store. A businessman enters the store on his cell phone and grabs two Gatorades. When he attempts to purchase the drinks, the cashier promptly asks â€Å"Do you know what electrolytes are?† The cashier then proceeds to explain that one must sweat to purchase Gatorade and therefore the cashier will not sell the Gatorade to the inactive businessman. Cam Newton then enters the store, staring the businessman down, and then smacks the Gatorades out of the businessman’s hand. The advertisement concludes with Cam Newton saying â€Å"You heard what he said† as the slogan â€Å"You Don’t Sweat It, You Don’t Get It† scrolls across the screen. The main message of the advertisement is Gatorade is more than just a drink to be consumed mindlessly, but a necessary accompaniment for an active lifestyle. In order to fully comprehend the meaning of the advertisement, one requires a process to analyze it. Kenneth Burke created a â€Å"Pentad of Dramatism,† as a way to critically analyze pieces of work such as advertisements. This method includes five major components: act, scene, agent, agency, and purpose. Act describes what types of communication are utilized in the work including actions done by the agents, both verbal and nonverbal. Scene describes when and where the act is takesShow MoreRelatedIndra4189 Words   |  17 Pages|Indra Nooyi: | |A Leader and a Woman of Substance | |CEO Rhetorical Analysis | |EXPO E34 | |HES, Fall 2010 | |Prof. Julie Anne McNary |

International Business Case Analysis - 1738 Words

Many U.S. companies are doing business internationally, but many complex situations can arise. Having an understanding of cultural differences in the workplace becomes important, and to understand these differences, people need to know and understand a culture’s ecological correlations, or in other words, the concepts that describe a culture (Brislin, P. 278). In reading the case â€Å"Negotiations – BWA Discovers the Indonesian Way† in Understanding and Managing Diversity, many cultural issues had come into play with the negotiations between the United States and Indonesian firm. Even though Jake Campbell, who is a U.S. project manager for BWA, has experience in managing other projects similar to the size and complexity of the National†¦show more content†¦This is a popular practice in Indonesia which known as â€Å"asal bapak senang (keeping father happy)† (Whitfield, P. 10). Many Asian countries follow Confucian dynamism which the three concepts of this thought are unequal-status relationships lead to a stable society (i.e. father-son), the family is typical of all social organizations and virtue in life consists of working hard, of acquiring useful skills and as much education as possible, of not being a spendthrift, and of persevering when faced with difficult tasks (Brislin, P. 294-295). As we can see in this case, NEC’s culture seems to also follow Confucian dynamism, and in the issue I raised above, we can see the though of unequal-status relationship here. It is also important to note that in Indonesian culture, the office is the only place to discuss business. Jared should have refrained himself from discussing business unless they brought up the subject first (Whitfield, P. 13). Jared called Anwar to discuss what happened at the party. After a week with a few phone calls and an informal meeting between Anwar, Jared the president of the PTF, Abdul Hasan, it was decided that Hasan would present Madjid with the estimate. In a separate meeting, Hasan presented the estimate of $5 million and discussed the reasons for the estimate. Madjid said he was surprised and that NEC could not afford suchShow MoreRelatedCase Analysis : International Business Law4792 Words   |  20 PagesLLM International Business Law LAWS 7100 Advanced Legal Skills End of module assessment: Case analysis Donoghue v Stevenson [1932] AC 562 Written by: David T. Dickson Introduction The purpose of this assignment is to discuss the creation and application the case law resulting from the decision in Donoghue v Stevenson . This decision is often cited in relation to the tort of negligence and a duty of care. 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Their article functions as an overview of some key issues, and is fairly well-researched, but ultimately treads no new ground. The article first outlines the case for improved intercultural communication, noting that business is becoming increasingly globalized. As nations come together, there is the risk that ventures and deals could failRead MoreAssessment of Value Stream Mapping Tools1047 Words   |  4 PagesVan Aken, Letens, 2003). The intent of this analysis is to evaluate the seven types of value stream mapping tools as analyzed by Hones and Rich (1997) in their analysis titled The Seven Value Stream Mapping Tools. Also within the article is a short case analysis of a distributor seeking to minimize waste and performance degradation of the upstream value stream aspects of their business which includes over 60,000 products (Hines, Rich, 1997). Analysis of Value Stream Tools Value stream mapping

DEVELOPMENT OF COMPUTERS OVER THE DECADES Essay Example For Students

DEVELOPMENT OF COMPUTERS OVER THE DECADES Essay A Computer is an electronic device that can receive a set of instructions, or program, and then carry out this program by performing calculations on numerical data or by compiling and correlating other forms of information. The modern world of high technology could not have come about except for the development of the computer. Different types and sizes of computers find uses throughout society in the storage and handling of data, from secret governmental files to banking transactions to private household accounts. Computers have opened up a new era in manufacturing through the techniques of automation, and they have enhanced modern communication systems. They are essential tools in almost every field of research and applied technology, from constructing models of the universe to producing tomorrows weather reports, and their use has in itself opened up new areas of conjecture. Database services and computer networks make available a great variety of information sources. The same advanced techniques also make possible invasions of privacy and of restricted information sources, but computer crime has become one of the many risks that society must face if it would enjoy the benefits of modern technology. (Gulliver 12-15)Imagine a world without computers. That would mean no proper means of communicating, no Internet, no video games. Life would be extremely difficult. Adults would have to store all their office work paper and therefore take up an entire room. Teenagers would have to submit course-works and projects hand-written. All graphs and diagrams would have to be drawn neatly and carefully. Youngsters would never have heard of video-games and will have to spend their free time either reading or playing outside with friends. But thanks to British mathematicians, Augusta Ada Byron and Charles Babbage, our lives are made a lot easier. (Malone 5-6)There are two main types of computers that are in use today, analog and digital computers, although the term computer is often used to mean only the digital type. Analog computers exploit the mathematical similarity between physical interrelationships in certain problems, and employ electronic or hydraulic circuits to simulate the physical problem. Digital computers solve problems by performing sums and by dealing with each number digit by digit. (Cringley 28-30)Hybrid computers are those that contain elements of both analog and digital computers. They are usually used for problems in which large numbers of complex equations, known as time integrals, are to be computed. Data in analog form can also be fed into a digital computer by means of an analog- to-digital converter, and the same is true of the reverse situation. (Cringley 31-32)The French philosopher Blaise Pascal devised the first adding machine, a precursor of the digital computer, in 1642. This device employed a series of ten-toothed wheels, each tooth representing a digit from 0 to 9. The wheels were connected so that numbers could be added to each other by advancing the wheels by a correct number of teeth. In the 1670s the German philosopher and mathematician Gottfried Wilhelm von Leibniz improved on this machine by devising one that could also multiply. The French inventor Joseph Marie Jacquard, in designing an automatic loom, used thin, perforated wooden boards to control the weaving of complicated designs. During the 1880s the American statistician Herman Hollerith conceived the idea of using perforated cards, similar to Jacquards boards, for processing data. Employing a system that passed punched cards over electrical contacts, he was able to compile statistical information for the 1890 U.S. census. (Hazewindus 44-48)Also in the 19th century, the British mathematician and inventor Charles Babbage worked out the principles of the modern digital computer. He conceived a number of machines, such as the Difference Engine, that were designed to handle complicated mathematical problems. Many historians consider Babbage and his associate, the British mathematician Augusta Ada Byron (Lady Lovelace, 1815-52), the daughter of the English poet Lord Byron, the true inventors of the modern digital computer. The technology of their time was no t capable of translating their sound concepts into practice; but one of their inventions, the Analytical Engine, had many features of a modern computer. It had an input stream in the form of a deck of punched cards, a store for saving data, a mill for arithmetic operations, and a printer that made a permanent record. (Hazewindus 56-58)Late in the 1960s the integrated circuit, or IC, was introduced, making it possible for many transistors to be fabricated on one silicon substrate, with inter- connecting wires plated in place. The IC resulted in a further reduction in price, size, and failure rate. The microprocessor became a reality in the mid-1970s with the introduction of the large-scale integrated (LSI) circuit and, later, the very large scale integrated (VLSI) circuit, with many thousands of interconnected transistors etched into a single silicon substrate. .u0fe35a2d376010d736d090f5a5cc5466 , .u0fe35a2d376010d736d090f5a5cc5466 .postImageUrl , .u0fe35a2d376010d736d090f5a5cc5466 .centered-text-area { min-height: 80px; position: relative; } .u0fe35a2d376010d736d090f5a5cc5466 , .u0fe35a2d376010d736d090f5a5cc5466:hover , .u0fe35a2d376010d736d090f5a5cc5466:visited , .u0fe35a2d376010d736d090f5a5cc5466:active { border:0!important; } .u0fe35a2d376010d736d090f5a5cc5466 .clearfix:after { content: ""; display: table; clear: both; } .u0fe35a2d376010d736d090f5a5cc5466 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0fe35a2d376010d736d090f5a5cc5466:active , .u0fe35a2d376010d736d090f5a5cc5466:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0fe35a2d376010d736d090f5a5cc5466 .centered-text-area { width: 100%; position: relative ; } .u0fe35a2d376010d736d090f5a5cc5466 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0fe35a2d376010d736d090f5a5cc5466 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0fe35a2d376010d736d090f5a5cc5466 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0fe35a2d376010d736d090f5a5cc5466:hover .ctaButton { background-color: #34495E!important; } .u0fe35a2d376010d736d090f5a5cc5466 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0fe35a2d376010d736d090f5a5cc5466 .u0fe35a2d376010d736d090f5a5cc5466-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0fe35a2d376010d736d090f5a5cc5466:after { content: ""; display: block; clear: both; } READ: Love In Midsummer Night's Dream EssayTo return, then, to the switch-checking capabilities of a modern computer: computers in the 1970s generally were able to check eight switches at a time. That is, they could check eight binary digits, or bits, of data, at every cycle. A group of eight bits is called a byte, each byte containing 256 possible patterns of ONs and OFFs (or 1s and 0s). Each pattern is the equivalent of an instruction, a part of an instruction, or a particular type of datum, such as a number or a character or a graphics symbol. The pattern 11010010, for example, might be binary data-in this case, the decimal number 210 (see NUMBER SYSTEMS)-or it might tell the computer to compare data stored in its switches to data stored in a certain memory-chip location. (Gulliver 30-33)The development of processors that can handle 16, 32, and 64 bits of data at a time has increased the speed of computers. The complete collection of recognizable patterns-the total list of operations-of that a computer is capable is called its instruction set. Both factors-number of bits at a time, and size of instruction sets-continue to increase with the ongoing development of modern digital computers. (Dolotta 7-13)Major changes in the use of computers have developed since it was first invented. Computers have expanded, via telephone lines, into vast nation-wide, or worldwide, networks. At each extremity of the network is a terminal device, or even a large computer, which can send jobs over the wire to the central computer at the hub of the network. The central computer performs the computation or data processing and sends the results over the wire to any terminal in the network for printing. Some computer networks provide a service called time-sharing. This is a technique in which software shifts the computer from one task to another with such timing that it appears to each user at a terminal that he has exclusive use of the computer. (Malone 59-62)Other developments in the industry are aimed at increasing the speed at which data can be transmitted. Improvements are being made continually in modems and in the communications networks. Some public data networks support transmission of 56,000 bits per second (bps), and modems for home use are capable of as much as 56kbps. (Chposky 40-42)CDs have developed a lot over the past decade. At first, they were used only for music. Now, there are CDs from which we can play PC games and watch movies. The games at present are usually 3D. This means that the game seems almost life-like or virtual. One can spend hours playing games on CD because they are addictive. This is one of the main disadvantages of com puter games, because the person prevents himself or herself from doing anything educational or engaging themselves in any physical activities. Another common disadvantage is that playing too much on the computer can cause bad eyesight. But there are a few educational games for young children to help them learn and understand things better. Games may not be all that good for an individual, but if seen how they are programmed one will realize that it is not all easy to program a game. (Gulliver 100-105)A few years ago, if one were bored, they would usually go to a video shop and rent a movie. Now one can rent Movie CDs and play them on the computer and special Movie CD players, which are also installed. We have made many advantages though the years, and we are still making more in leaps and bounds. Computers have become a major part of our lives, and will continue to be forever. Works CitedChposky, James. Blue Magic. New York:Facts on File Publishing. 1988. Cringley, Robert X. Accidental Empires. Reading, MA:Addison Wesley Publishing, 1992. .u58bde9cd6469cb263d8b4599a8ef105e , .u58bde9cd6469cb263d8b4599a8ef105e .postImageUrl , .u58bde9cd6469cb263d8b4599a8ef105e .centered-text-area { min-height: 80px; position: relative; } .u58bde9cd6469cb263d8b4599a8ef105e , .u58bde9cd6469cb263d8b4599a8ef105e:hover , .u58bde9cd6469cb263d8b4599a8ef105e:visited , .u58bde9cd6469cb263d8b4599a8ef105e:active { border:0!important; } .u58bde9cd6469cb263d8b4599a8ef105e .clearfix:after { content: ""; display: table; clear: both; } .u58bde9cd6469cb263d8b4599a8ef105e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u58bde9cd6469cb263d8b4599a8ef105e:active , .u58bde9cd6469cb263d8b4599a8ef105e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u58bde9cd6469cb263d8b4599a8ef105e .centered-text-area { width: 100%; position: relative ; } .u58bde9cd6469cb263d8b4599a8ef105e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u58bde9cd6469cb263d8b4599a8ef105e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u58bde9cd6469cb263d8b4599a8ef105e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u58bde9cd6469cb263d8b4599a8ef105e:hover .ctaButton { background-color: #34495E!important; } .u58bde9cd6469cb263d8b4599a8ef105e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u58bde9cd6469cb263d8b4599a8ef105e .u58bde9cd6469cb263d8b4599a8ef105e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u58bde9cd6469cb263d8b4599a8ef105e:after { content: ""; display: block; clear: both; } READ: Nelson Mandela EssayDolotta, T.A. Data Processing: 1940-1985. New York:John Wiley ; Sons, 1985. Gulliver, David. Silicon Valley and Beyond. Berkeley, Ca:Berkeley Area Government Press, 1981. Hazewindus, Nico. The U.S. Microelectronics Industry. New York:Pergamon Press, 1988. Malone, Michael S. The Big Scare: The U.S. Computer Industry. Garden City, NY: Doubleday ; Co., 1985.

Water Biomes Essay Example For Students

Water Biomes Essay Marshland is covered with grasses, reeds, sedges, and cattails. Theseplants all have their roots in soil covered or saturated with water and itsleaves held above water.Marshes may be freshwater or salt. Freshwater marshesdevelop along the shallow edges of lakes and slow-moving rivers, forming whenponds and lakes become filled with sediment. Salt marshes occur on coastal tidalflats. Inland salt marshes occupy the edges of lakes. They affect the supply ofnutrients, the movement of water, and the type and deposition of sediment. Salt marshes are best developed on the Atlantic coasts of North Americaand Europe. In eastern North America the low marsh is dominated by a singlespecies, salt-marsh cordgrass. The high marsh consists of a short cordgrasscalled hay, spike grass, and glasswort. Glasswort is the dominant plant ofPacific Coast salt marshes. Freshwater marshes provide nesting and wintering habitats for waterfowland shorebirds, muskrats, frogs, and many aquatic insects. Salt marshes arewintering grounds for snow geese and ducks, a nesting habitat for herons andrails, and a source of nutrients for estuarine waters. Marshes are important inflood control, in sustaining high-water tables, and as settling basins toreduce pollution downstream. Despite their great environmental value, marshesare continually being destroyed by drainage and filling. We will write a custom essay on Water Biomes specifically for you for only $16.38 $13.9/page Order now Marine Life, plants and animals of the sea, from the high-tide markalong the shore to the depths of the ocean. These organisms fall into threemajor groups: the benthos, plants such as kelp and animals such as brittle starsthat live on or depend on the bottom; the nekton, swimming animals such asfishes and whales that move independently of water currents; and plankton,various small to microscopic organisms that are carried along by the currents. Shore Life, the essentially marine organisms that inhabit the regionbounded on one side by the height of the extreme high tide and on the other bythe height of the extreme low tide. Within these boundaries organisms face asevere environment imposed by the rise and fall of tides. For up to half of a24-hour period, the environment is marine; the rest of the time it is exposed,with terrestrial extremes in temperature and the drying effects of wind and sun. Life on rocky shores, best developed on northern coasts, is separatedinto distinct zones that reflect the length of time each zone is exposed. At thehighest position on the rocks is the black zone, marked by blue-green algae. This transition area between land and the marine environment is flooded onlyduring the high spring. Below the black zone lies the white zone, wherebarnacles are tightly glued to rocks. Living among the barnacles are rock-clinging mollusks called limpets. At low tide, barnacles keep their four movableplates closed to avoid drying; at high tide they open the plates and extend sixpairs of wandlike tentacles to sweep the water for microscopic life. Preying onthe barnacles are hole-drilling snails called dog whelks. Below the white zone and in some places overlying the barnacles arerockweeds, which have no roots but attach themselves to rocks by holdfasts. Brown algae are rockweeds that grow more than 8 ft long. The most common are thebladder wracks, with branching thalli up to 6 in wide. In the lowest zone,uncovered only during the spring tides, is the large brown alga Laminaria, oneof the kelps. Beneath its frondlike thalli live starfish, sea cucumbers, limpets,mussels, and crabs. On the sandy shores, life lies hidden beneath the surface, waiting forthe next high tide. Shifting and unstable, sand provides no substrate on whichlife can anchor itself. The environment of sand-dwelling animals, however, isless severe than that of animals dwelling on rocky shores. Although the surfacetemperature on a beach varies with the tide, below the surface the temperatureremains nearly constant, as does the salinity. The upper sandy beach, like theupper rocky shore, is transitional from land to sea. It is occupied by ghostcrabs and beach fleas, animals more terrestrial than marine. True marine lifeappears at the intertidal zone. Two common inhabitants, active at high tide, arethe lugworm, which burrows through the sand and feeds on organic matter; and thecoquina clam Donax, which advances up the beach and retreats with the tides. .u71c40ae71867f95e113653626d0a7808 , .u71c40ae71867f95e113653626d0a7808 .postImageUrl , .u71c40ae71867f95e113653626d0a7808 .centered-text-area { min-height: 80px; position: relative; } .u71c40ae71867f95e113653626d0a7808 , .u71c40ae71867f95e113653626d0a7808:hover , .u71c40ae71867f95e113653626d0a7808:visited , .u71c40ae71867f95e113653626d0a7808:active { border:0!important; } .u71c40ae71867f95e113653626d0a7808 .clearfix:after { content: ""; display: table; clear: both; } .u71c40ae71867f95e113653626d0a7808 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u71c40ae71867f95e113653626d0a7808:active , .u71c40ae71867f95e113653626d0a7808:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u71c40ae71867f95e113653626d0a7808 .centered-text-area { width: 100%; position: relative ; } .u71c40ae71867f95e113653626d0a7808 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u71c40ae71867f95e113653626d0a7808 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u71c40ae71867f95e113653626d0a7808 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u71c40ae71867f95e113653626d0a7808:hover .ctaButton { background-color: #34495E!important; } .u71c40ae71867f95e113653626d0a7808 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u71c40ae71867f95e113653626d0a7808 .u71c40ae71867f95e113653626d0a7808-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u71c40ae71867f95e113653626d0a7808:after { content: ""; display: block; clear: both; } READ: Plastic surgery EssayAmong the sand grains live small copepods and worms that feed on microscopicalgae, bacteria, and organic matter. On the lower beach, which remains uncovered for only a short period oftime, live clams, crabs, starfish, and sand dollars, whose calcareous skeletonslie partially buried in the sand. Category: Social Issues